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What Is Pay Per Click (PPC)?

To start with me must understand the market. I am sure like most people you use Google for your searching. While PPC is not limited to Google it is certainly dominated by them. As a consumer myself I use Google to search for information and I am sure you do the same. Research has proven that we are not alone, with the majority of consumer searches performed on Google, often to search for information, products and services. The reason, because Google finds exactly what we are looking for in a matter of seconds and it gives very relevant and clear results. Clearly Google's algorithm is far ahead of the competition in it's ability to find the right information first time. As a business owner who wants to market your product and has the need to get your products in front of as many people as possible, paying Google for one its Google advertising product, AdWords pay per click is a sure fire way to increase web traffic. The issue is not whether Google can help your business gain more clicks and hits because they have proven results. The real question for a business to ask of the PPC service is will I get a return on my investment?

Google PPC places relevant ads along the right-hand side of its organic search listings. If you have ever used Google's search engine, you will have seen the AdWords advertisements listed under "Sponsored Links" on the right side of the page.

Managed Pay-Per-Click Campaign
Google AdWords campaigns can more than quadruple monthly traffic. Google AdWords will only appear to people who enter keyphrases or keywords that are relevant to your company's offerings and which you have setup your campaign to target. A managed PPC campaign will achieve far greater return on investment than a self managed PPC campaign, purely because expert online marketing company will know more of the hints, tips and tricks.

To further increase traffic, a professional PPC company will use the Google advertising network. Google pays companies for displaying AdWords advertisements on their websites, this is called affiliate marketing and is part of the Google advertising network. For example, if your company specializes in discounted computers then you would pay Google for advertising space on all searches for "discounted computers". Google would not only display the AdWords advert on its own site but also display the ad on informational sites dedicated to discounted computers.

What Do, We Do?
Google AdWords should not be your entire online marketing campaign, it should certainly be part of it, as it is an excellent addition to an overall marketing strategy. Google AdWords is a pay-per-click service, meaning that you only pay when the advertising results in traffic. The driving force of the Adwords system are the choices of keywords and keyphrases for use in the advertising campaign. Why, because these are the searches that potential customers make and result in the page where your ad is displayed.

Before you start using Google AdWords as a marketing tool, I highly recommend watching the Getting Started With Google Adwords video which is available after you log into your Adwords account. I would also suggest reading all of the Google support guides before you start bidding on keywords and phrases. Reason? Because you can spend a lot of money if you don't know what you're doing.

Here at Kanga we pride ourselves on being a pay per click authority and we know the google PPC Adwords system inside out. We manage professional PPC campaigns for our clients that deliver in terms of traffic and ROI. We give you a great value for money pay per click campaign. Contact us to find out how we can help your business today!